Logo design – Pillar of the visual identification
“Simplicity is the ultimate sophistication” – a true art is to create a simple logo that is both unique and quickly becoming recognizable.
A logo design is a key pillar of the visual identification field – it serves as the face and signature of the brand. It will appear on all the elements that are promoting your company – letterheads, all forms of advertising, business cards, websites etc. If you are seriously thinking about building both distinctive and consistent visual identity, you should ensure that it will be based on the professionally designed logo. As in the case of your company’s website, the key to succes is appropriate positioning.
It is significant to define the place in the imagination and memory of your client, which will be the most absorbent for highly targeted message – simultaneously simple, coherent and interesting logotype. We are following the rule of “KISS” – “Keep It Simple, Stupid”.
“Simplicity is the ultimate sophistication” – these are the words of Steve Jobs, the founder of Apple. A true art is to create a simple logo that is both unique and quickly becoming recognizable.