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Social media – what is all about ?

Recent researches shows that the online-markets, commercial sites and the companies want to emphasize their existance in potential customer consciousness. They are increasingly eager to turn to social media. Most corporate websites and forums have already stopped function as a gathering place of the consumer opinions. Reviews appear on social networking sites – like Facebook, Google +, Twitter, Linkedln and even in the comments on Youtube.

A person interested in a particular company is following those footsteps and goes to a search engine, price comparison or other application. Through the social media – everyone with access to the Internet can make his presence online – you and your company also.

The essential difference lies in the need to properly represent your company professionally. Appropriate policy, communications and strategy presence are fundamental.

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Google +

On Google+ , which is Google’s social networking site – you can also set up page for your company or brand. The site is directed both to small businesses, for example – bicycle shop, as well as to the well-known big brands as Pepsi, Apple or Volkswagen. Google + site is an excellent way to reach customers – your business begins to be seen as important in the lives of potential clients. Google+ sites help you build better relationships with customers by sharing your links, posts, photos and promotions. Other opportunity is something called as “hangouts”.

That platform lets you lead video conversation with customers. Your business can get product feedback from users. It might be also a good option for customers who have problems with the product.

Google + is also highly integrated with the search engine – client can quickly add the found page to his own “circle”.Different people have different interests, and on Google+ the way you talk to your followers can reflect that. “Circles” make it easy to group them in ways that make the most sense to your business.

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